Freelancers first. Partners by choice.
Design, photo, video, and web. Decades of independent work.ANY BRAND. ANY SCALE. ONE STANDARD.
How we got here.
Ten years of trying, under a few different names, and none of them held. Everyone here came out of freelancing. Our own clients, our own reputations, our own way of holding it together when the deadline's on fire. Nobody came up a ladder.
About three years ago we stopped forcing it, and the right people fell into place. Two years ago it became Style Driven. Adding the photo and video leads is what turned a design and development shop into full-stack production.
Becoming partners didn't make the work better. It was already good. What changed is what we look at. We stopped thinking like media producers and started thinking about the business behind every piece. Why the deck doesn't close. Why the homepage doesn't convert. Which photo runs first.
Over 200 brands have trusted us with theirs. A few from this year alone: Hunt Brothers, Shell, Pennzoil, Trimble, Ford Performance. The names were never the flex. Big or small, dialed in or halfway there, doesn't matter to us. Whether you care does.
Founded by Ian Courtright.
Ian spent years making the work, and years watching businesses pay other shops for work that looked fine and moved nothing. He built Style Driven to do the opposite.
Hand him an identity, a platform, and a website on a tight deadline, and where plenty of shops say "Oof, I don't know," he says "Okay, no big deal."
How We Operate
Three rules we don't bend.
Five leads. Ninety-three years.
One lead for every service, and a creative director over all four. Our CEO is that creative director: 20+ years making the work we now offer as a team. Everything answers to one direction, not four vendors who each only see their own piece.
Designers, front and back end developers, and full photo and video crews, scaled to the production.
Every deliverable goes through the lead for that service, then the creative director. Nothing leaves until both sign off.
The Services
Design. Photo. Video. Web.
Who We Work With
Built for agencies.
Agencies that need a production arm they can trust
White-label production under your name, with an NDA before the first brief and no poaching, in writing. We crew, shoot, design, and build, then hand it back for you to ship. Your client hears our name only if you say it.
Businesses that want one team for all of it
We take it from the first call to delivery, whether it's a brand, a shoot, a film, or a site. The final files are yours.
Philosophy
What we believe.
The viewer never thinks about the design. They just trust the brand. If it doesn't make someone remember you, it's decoration.
People don't know why they should choose you. Industry, product, price point: almost irrelevant. We solve for that. Every time.
Vendors execute tasks, ego included. We take direction, and speak up when a creative or strategy call could be better. You never have to dance around us.
Every surface your customer touches either builds recognition or erodes it. Even a one-off gets made as part of the system, so nothing leaks.
Worth Saying
We're not for everyone.
That's intentional.
We choose who we work with. It's how the work stays this good.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.