Alandal UI/UX & Product Design
A full redesign of two interlocking platforms serving millions of webtoon and manhwa readers. 200+ responsive screens, a design system built for scale, and a UX designed around how serial readers actually behave.
What they needed
The MVP proved the concept, but inconsistent UI was losing readers before they formed a habit. Alandal needed a publishing platform that kept readers coming back. Toraka needed a tracking layer that follows each reader's series across sources. Both needed a design system that could ship features without breaking.
What we did
How we got there
The MVP proved the concept, but inconsistent UI was losing readers before they formed a habit. Two platforms, Alandal for publishing and Toraka for tracking, needed one design system that could ship features without breaking.
- 01The research
How serial readers actually read
We started in the research and the data: how readers come back, where they fall away before the habit forms, and how they keep track of a series across sources. The UX was built around that, from the library and history to the reading view itself.
- 02Two platforms
One system, two personalities
Alandal in red and Toraka in blue share one design system, so a feature built once ships on both without the two looking the same.
- 03The scale
200+ screens
More than 200 responsive screens across desktop and mobile, with onboarding that imports a reader's library from Comick, MyAnimeList or Anilist.
What it did
200+ responsive screens and one design system across two interlocking platforms, built to hold up as the catalog and the reader base grow. Serial-reader behavior drove the UX, from library and history through the reading view itself.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.