AZ Hair Care Product Photography
An evergreen photo library shot on location in the client's salon. AZ Hair Care already had studio product shots on a white background. Style Driven put the product where it actually lives.
What they needed
The client wanted dynamic photos of their product throughout their salon. The previous photographer wasn't local. The brand needed a set of marketing assets built for social, web, and everywhere in between.
What we did
How we got there
AZ Hair Care already had clean studio shots of every product on white. What they didn't have was the product where it lives: in their own salon.
- 01On location
The salon as the set
We shot in their own space, on its carts and concrete, so the textures are the ones their customers already know.
- 02The props
Things with a point of view
Magazines, a photo book, a turntable with a Seattle slipmat: the props give each bottle a setting with some personality instead of a white void.
- 03The owner
The face behind it
The owner sat for a portrait too, with the AZ cap over one eye, so the brand has a person in it, not just products.
What it did
One on-location session in the salon produced an evergreen library. Months later the brand is still posting and reposting from it.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.