Clear Sky Solar Brand Identity, Van Wrap & Merch
A full visual identity system for a solar company that was tired of looking like every other solar company. Vehicle wraps, business cards, door hangers, and a merch line built around the solar-powered human. Because if you're going to show up to someone's house, you should look like you know what you're doing.
What they needed
Clear Sky was a solid business that looked bland. The brand didn't communicate that they were trustworthy, experienced, or easy to work with. They needed the full experience, from the van pulling up to the employees walking in, to feel like a company you'd want on your roof.
What we did
How we got there
The brief: make a solar sales team and its installers feel approachable, and make them stand out in a category where every company looks the same.
- 01Round one
The mark, then everything else
We started with the mark: a sun rising over a solar panel, in sky blue and gold. The van, the door hangers, the cards and the caps all borrow from it, down to the checkered stripe.
- 02The line
Solar Powered Human was our idea
The tagline, the copy around it, the badge it lives in and the merch it went on all came from us. It lets the crew say what they do without a sales pitch.
- 03The hard part
Approachable, and still noticed
Solar sells on trust at the door. The hard part was making the crew feel approachable while standing out, and the answer was style: friendly type, open sky and clouds, and a van you'd notice in any driveway.
What it did
A full identity system delivered: vehicle wraps, business cards, door hangers, and a merch line. The wraps went on the fleet, the crews wear the merch on site, and the brand reads the same way at the curb as it does on paper.
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