Hunt Brothers Pizza Commercial Photography & BTS Video
Media day photography and behind-the-scenes video coverage for Hunt Brothers Pizza's NASCAR sponsorship. Dynamic images built for point-of-purchase, social, and web, plus BTS content showing how the brand mission and racing overlap.
What they needed
Hunt Brothers moved into a multi-year deal with Joey Logano and the No. 22 and needed a new photography team to match. Dynamic images that could live everywhere, from in-store displays to social feeds, and behind-the-scenes coverage that added value beyond the standard shoot.
What we did
How we got there
It started through a working relationship: the production team's head of production goes back with our lead photographer. That was a handful of years ago, and we've shot with Hunt Brothers two to three times a year since.
- 01Media day
Built for a short window
Media day runs on a tight plan: one assistant director on photo, one on video, and pre-production calls so we show up with the right gear and the shot list settled.
- 02The flying boxes
Thirty minutes of pizza boxes
The boxes flying off the roof were our idea. We spent a good 30 minutes on it once we started shooting, picking up and resetting between takes, and it was a blast. The frames were worth every reset.
- 03The hard part
Keeping it fun
After a handful of years, we know what Hunt Brothers expects. The real job is making sure everyone has a good time: Joey, the client, and TA Films when they're on the shoot. A relaxed set is where the best frames come from.
What it did
Media day stills built for point of purchase, social, and web, plus behind the scenes video from the same day. One crew covers both formats, and Hunt Brothers has booked us two to three times a year for a handful of years now.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.