Club Car Commercial Advertising Photography
An evergreen image library built at a beach resort for Club Car's web, social, print catalogs, sale sheets, and point-of-purchase displays. Style Driven went beyond the standard beach aesthetic into shopping, recreation, family fun, and everyday convenience to show every reason someone would want one that has nothing to do with golf.
What they needed
Club Car needed evergreen marketing assets they could use everywhere, forever. The previous campaign had set a standard, and the product shifts slightly year to year.
What we did
How we got there
Club Car needed images they could use everywhere for years, of a product that changes a little every model year. So we stopped shooting golf carts and shot the life around them.
- 01The plan
Every reason except golf
The shot list followed a day at the resort: the driveway, the shops, the tennis courts, the lake paths and the beach.
- 02The lineup
Every color, on its own
The carts got their own frames too, lined up in every color and shot clean, so the catalogs and sale sheets have the product by itself.
- 03The light
Ending on the beach
The day ends where the brand wants to live: carts on the sand and a fire pit at sunset, the shots that make a cart feel like part of the family.
What it did
The imagery repositioned the vehicle from utilitarian golf product to a family's go-anywhere ride. Leadership changes shifted priorities after delivery, but the perception had already moved.
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