Ford Performance Video Production
Multiple video productions across multiple years for Ford Performance's return to racing. The Mustang Mach-E 1400, the F-150 Lightning Switchgear, the Mustang GTD. Every release, every event, every location covered by one crew that knew how to make Ford look the way Ford should look.
What they needed
Ford Performance was getting back into racing and needed a production team that could keep up. Not one video. Years of them. Vehicle launches, racing events, behind-the-scenes coverage, all requiring a crew that understood the brand and the stakes at every level.
What we did
How we got there
It started with RTR. We worked with RTR Vehicles for years, and that work introduced us to Ford Performance. From there it ran a few years, across a lot of projects.
- 01The access
Inside the releases
The pieces we're proudest of are the Ford Performance and Ford Racing versions of what they were releasing. That level of access comes with that level of responsibility.
- 02The hard part
Getting Ford right
One of the biggest brands there is, so there was no room to miss: careful pre-production, a tight crew on the day, and post that holds up to Ford's own standard.
What it did
Ford came out swinging. Productions were used in Ford Racing's yearly live events for top-level executives. The team came back every time because the experience matched the end product.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.