Lovable Campaign Asset Design
A full campaign's worth of digital assets for Shipped, Lovable's six-week program for builders taking a project from idea to launch. Video overlays, transitions, sticker designs, digital rank cards, unlockable assets, and more. Their internal design team was already stacked. They brought Style Driven in because they needed someone they could trust to get it right on brand and on time.
What they needed
Lovable needed an entire campaign asset library and their in-house team was at capacity. The ask: stay on brand, make it interactive, make it fun. Even their design lead was impressed with the output.
What we did
How we got there
We were in Lovable's Discord before they ever hired us. Some of our team were early community champions there, helping new founders who could suddenly build a website but still had no logo or visual identity. Lovable's leadership saw that work, and when their creative team ran short on bandwidth, they brought us in.
- 01Round one
The whole campaign, then the feedback
We built the full campaign and every graphic in it first, then worked through feedback sessions with their team until it was exactly what they wanted.
- 02The hard part
Twice as fast
Lovable was growing fast and the deadline was tight. So we moved twice as fast as the date needed, to leave real room for their feedback.
What it did
Lovable hired us for two more projects off the back of this work: another sticker pack for the community, then visual identity work. The assets kept the brand moving forward while the internal team focused on product.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.