Revolve Bike Shop Brand Identity, Merch & Storefront
A full brand overhaul for a bike shop that was getting lost in a row of boring storefronts. New brand, new merch line, new storefront design, new photography.
What they needed
Revolve had slowing foot traffic, no merch, and a brand that didn't match the experience inside. They wanted to be the center of attention on their block and launch their own lifestyle merch products. The shop was great. The outside didn't know that yet.
What we did
How we got there
The brief: a bike shop that was great inside and easy to walk past outside. It needed to be the storefront people noticed on the block, and a brand people would want to wear home.
- 01Round one
The logo, then the lines
We started with the hand-lettered logo, then wrote every line that would carry it: No Bad Days, Get Lost, Live Free, The Road Is Calling. The copy, the slogans and the designs were all ours.
- 02The merch
Made to leave the shop
Every line became something to take home: stickers, a jersey, graphics for the bikes themselves. The brand rides out the door with whoever bought it.
- 03The window
Loud from the sidewalk
The storefront window pulls it all together, so the shop reads from across the street before anyone walks in.
What it did
One pass, one look. The logo, the stickers, the jersey and the storefront window all speak the same language, so the shop reads as a place with a point of view before anyone walks in.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.