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All WorkShell / Pennzoil · Commercial Photography & BTS VideoGet in Touch

Shell / Pennzoil Commercial Photography & BTS Video

Photography Video Production

Commercial photography for Shell Pennzoil ad creative, produced on set alongside TA Films. Style Driven was brought in specifically to raise the quality of the stills component on a video-heavy production. Two distinct sets, agency-level attention to detail, and assets built for a full 360 campaign.

Client

Shell / Pennzoil

Services

PhotographyVideo Production

Scope

Commercial photography (two distinct sets)

01The brief

What they needed

Shell Pennzoil's metrics showed still images with strong design were outperforming video on social. We were tapped to bring that standard to the stills, alongside the video production already in motion.

the real ask.

What we did

01Commercial photography (two distinct sets)

02The process

How we got there

It came through a working relationship: the production team's head of production goes back with our lead photographer, so we get brought into their shoots. This was one of many.

01Pre-production
Two sets, two assistant directors
We planned it hand in hand with TA Films around what they needed: one assistant director for photo, one for video, and pre-production calls so we brought the right gear and knew exactly what we were making.
02The hard part
A short window, a lot of drivers
A small time slot, many drivers, many setups. We bring a crew that has worked a lot of setups like this, and on a photo set this big, an assistant director keeps every driver and setup on schedule.

03The work

Scott McLaughlin in a yellow and red Pennzoil fire suit, yellow helmet in hand, on a plain grey studio set

Joey Logano in a yellow Pennzoil race suit striding toward camera with his helmet at his side

Ryan Blaney, hands on hips, in a yellow Pennzoil suit lined with black stripes

Joey Logano smiling with arms folded in a red and yellow Shell Pennzoil suit and matching boots

Joey Logano in a white Team Penske polo, laughing behind three tall chrome championship trophies

Joey Logano standing still in a yellow Pennzoil suit, black and yellow helmet resting against his hip

Two-up layout on a red background pairing shots of Joey Logano beside the No. 22 Shell Pennzoil stock car

Yellow-bordered pair of frames showing a driver leaning on and sitting on the No. 22 Pennzoil car in the dark

Josef Newgarden in a red and white Shell suit posed beside his Shell Pennzoil IndyCar in two stacked frames

Red, yellow and white Shell Pennzoil IndyCar shot alone at a three-quarter front angle on white

Driver in a Pennzoil suit and cap celebrating with one finger raised against a split yellow and grey backdrop

Ryan Blaney seated on a wooden crate in a yellow Pennzoil suit against a split yellow and grey wall

Waist-up portrait of Scott McLaughlin in a yellow Pennzoil suit crowded with sponsor patches on dark grey

Man in a white Team Penske polo standing hands in pockets in front of a blue Chevrolet pickup outdoors

04The outcome

What it did

Shot for the 2026 season, NASCAR and IndyCar, for use across Shell Pennzoil's digital and print. The client called the process both fun and productive.

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