Nam Nom's Vietnamese Food Truck Brand Identity & Truck Wrap
The truck needed to hit people in the face before they read the menu. Parked next to five other trucks, or standing alone against the landscape, the brand does the talking first.
What they needed
The client was building a food truck business from scratch and wanted the brand settled before launch. The goal: make sure the idea was worth going after, then make the truck impossible to ignore.
What we did
How we got there
It started with a name and an idea. No references and no brand to match, so every call was ours to make.
- 01Round one
Logo, stickers and menu first
We showed the logo, the stickers and the menu before anything else. They landed, so everything else grew from them.
- 02The voice
The line and the face came from us
"Num num for your tum tum" was our idea before it was our lettering, and so was the mascot. From there they went everywhere: the truck, the stickers, the patch on the staff shirts.
- 03The hard part
Loud, but inviting
A food truck has a few seconds to get noticed. The hard part was standing out in a way that still feels inviting, so people walk up instead of just looking.
What it did
The brand gave them the confidence to launch. What started as an idea became a real business with an identity that holds its own anywhere it parks. The client brought it to life and never looked back.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.